|From Lego's Website|
Girls. As a category. Because clearly every other category is meant for boys. Now, I know that the common thought is that building toys like Lego and Tinker Toys are more often thought of as "boy's toys" but come on, this is 2011. We have school that don't use gender identifiers in order to help neutralize some of this cardboard cut out gender role shit we are spoon feed. Do you really want to market something like this? Pink tubs of Legos for girls? Aren't there some of us out there who were girls that yes, loved horses but also liked to build things? I can't have been the only one with more He-Man action figures than Barbies. And I am not saying in anyway that dolls are intrinsically bad, just that I think this kind of marketing is outdated and frankly offensive. Girls are more than this.